俄罗斯最受欢迎的水烟烟草品牌 The most popular tobacco brands in Russia
俄罗斯最受欢迎的烟草品牌
最后一家进行研究的公司之一同意展示部分结果，这些结果是在俄罗斯人的水烟频道上获得的。总的来说，该研究致力于各种烟草品牌在吸烟人群中对水烟的普及，认可和知识。根据调查的目的，只有高、中、堡垒以上的烟草段参加了调查。这里没有提供茶，无烟草混合物，糊状物和其他吸烟替代品。共有176人参加了这项研究。其中，超过一半（52.8%）是与该行业没有专业关系的家庭吸烟者。半受访者预测，男性受众占84.1%。老化溶剂25-35年（63.6%）。
大多数情况下，接受调查的观众在家里抽水烟。 此外，这是绝大多数 - 84.7%对15.3%在机构吸烟的人。 其优势非常显著。 我只能假设，在25-35岁的时候，人们大多忙于全职工作，与年轻的观众相比，在机构里花费的时间通常更少。 但是，下班后或在周末与该国的朋友一起在家吸烟是那种与24/7工作完美结合的假期。
吸烟的频率通常很高：33%的人每天吸烟几次，30.7%-每周3-4次，22.7%的人每天一次。 近90%的受访者经常吸烟。 关于过去在家中和机构中的吸烟率，可以建立另一个假设：在2020年隔离之后，许多人转向远程工作。 因此，他们在家里工作和吸烟。 但这只是一个版本。 另外，再一次，频道的观众，虽然是“家”，但很先进。这也可以解释吸烟的频率。
基于受众的特点，可以理解，就烟草实力而言，超过一半的受访者更喜欢中间部分 - 65.9%，强力烟草排在第二位 - 26.7%，轻烟远不如竞争对手 - 7.4%。 另一个问题是，受访者所说的高强度和中等强度到底是什么意思？ 虽然修辞。
单一口味还是混合口味？ 他们抽更多的混合物。 但他们更经常购买单一口味。 这意味着他们在家里混合自己，显然是因为他们已经有了相关的吸烟经验，并且知道各种产品的特性。
在这里，我们得到了最有趣的问题 - 品牌知识的问题。 名单领导者（超过90%）：Darkside，Daily Hookah，MattPear，Duft，Severniy，Sebero，Spectrum，MustHave，Black Burn，Element，Satyr，Smoke Angels，NaШ和Tangers。 总的来说，我当然不会对领导人感到惊讶。 有可能不问。 丹吉尔的另一个假设。
从25-35岁主要年龄的观众大部分都认识丹吉尔的事实来看，我可以假设这些只是同一个“第一代”的成年吸烟者。
一般来说，所有呈现的品牌，加上或减，都保持在同一水平上，即使与领导者的差距也很小 - 观众很清楚
MustHave，Darkside和Black Burn的数字最高。 它们在品牌知名度和品牌使用率之间的差距也很小。
但是对于原始弗吉尼亚州 - 通常是一个出色的案例。 品牌知识 - 83.5%，使用 - 26.3%。 假设：人们将品牌名称与弗吉尼亚烟草混淆。 这个术语经常被卖家和工匠使用，因此众所周知。 人们看到一些熟悉的东西。 但具有类似名称的烟草本身，也许甚至没有尝试过。让我们看看CB销售是否有助于促进原始弗吉尼亚州的消费。
冘。 人们比其他人更频繁地吸食哪些品牌的烟草？ Black Burn是绝对的领导者。 Darkside和MustHave略逊于他。 其他品牌正在迎头赶上。
关于“最佳”产品的模棱两可的问题。 我会马上解释。 在这项营销研究中，问题被专门提出而没有解码。 每个人都可以根据自己的考虑和参数，自己决定他在“最佳”概念上投入了什么。
从逻辑上讲，“最好的”品牌是吸烟最多的品牌。 Black Burn和Darkside处于领先地位。 MustHave在数量上不如领导人，以及Bonche，Satyr，Tangiers，Spectrum和Smoke Angels等一些烟草。 事实证明，积极吸食某种烟草的观众部分并不认为它是“最好的”，而是出于其他一些指标（价格，可用性等）做出有利于它的选择，以及由于各种原因（昂贵，并非到处都可用）而不吸烟的产品部分， 考虑顶级。 这可以通过不太常见且相对昂贵的Bonche和Satyr直接说明。 丹吉尔 - 显然没有评论。
在下一个问题中，有必要在消费者的个人理解中识别各种特征和品牌之间的关联联系。 所有品牌都固有的相同特征，但程度不同。
我不会评论太多-有大量自学材料。 我只注意你应该有目的地看几点：
MustHave拥有“负担得起”，“方便”的高费率。 主要假设是为什么它被积极购买。
Black Burn的“最进步”得分很高。是因为提玛蒂吗？;)
Duft有一个很高的指标“很多新产品” - 事实证明营销工作
Element有一个适度的“很多新事物”指标 - 事实上，他们有很多新事物，但是，显然，人们不知道它，有推广的潜力
The most popular tobacco brands in Russia
One of the last companies who conducted research agreed to show part of the results that were obtained specifically on the channel of the Hookah for Russians. In general, the study was devoted to the topic of popularity, recognition and knowledge of various tobacco brands for hookah among smoking audience. Based on the purpose of the survey, only the tobacco segments of the high, middle fortress and the fortress above the average participated in it. Tea, no tobacco blend, Paste and other alternatives for smoking here are not presented. A total of 176 people took part in the research. Of these, more than half (52.8%) are home smokers who are not professionally related to the industry. By semi respondents, the predictable predominance of the male audience is 84.1%. Age solvent 25-35 years (63.6%).
Most often, the surveyed audience smokes a hookah at home. Moreover, this is the overwhelming majority - 84.7% against 15.3% who smoke in establishments. The advantage is more than significant. I can only assume that at the age of 25-35, people mostly busy at full part job and, compared to a younger audience, spend generally less time in institutions. But smoking at home after work or on weekends with friends in the country is the kind of vacation that is just optimally combined with 24/7 work.
The frequency of smoking is generally high: 33% smoke several times a day, 30.7% - 3-4 times a week, 22.7% - once a day. Almost 90% of the respondents smoke regularly. In relation to past smoking rates at home and in institutions, one more hypothesis can be built: after the 2020 quarantine, many people switched to working remotely. Therefore, they work and smoke at home. But this is just a version. In addition, again, the channel's audience, although "home", but very advanced. This may also explain the frequency of smoking.
Based on the characteristics of the audience, it is quite understandable that in terms of tobacco strength, more than half of the respondents preferred the middle segment - 65.9%, strong tobacco is in second place - 26.7%, and light tobacco is much inferior to competitors - 7.4%. Another question is what exactly do the respondents mean by high and medium strength? While rhetorical.
Mono flavors or mixes? They smoke more mixes. But they buy mono flavors more often. This means that they mix themselves at home, apparently because they already have relevant smoking experience and know the properties of various products.
And here we get to the most interesting - the question of knowledge of brands. List leaders (over 90%): Darkside, Daily Hookah, MattPear, Duft, Severniy, Sebero, Spectrum, MustHave, Black Burn, Element, Satyr, Smoke Angels, NaШ and Tangiers. In general, I'm certainly not surprised by the leaders. It was possible not to ask. A separate hypothesis for Tangiers.
Judging by the fact that the audience of the main age of 25-35 knows Tangiers for the most part, I can assume that these are just grown-up smokers of that same "first generation".
In general, all of the presented brands, plus or minus, keep on the same level and the gap even with the leaders is small - the audience is well aware
MustHave, Darkside and Black Burn have the highest numbers. They also have minimal gaps between brand awareness and brand usage.
But with Original virginia - generally a brilliant case. Brand knowledge - 83.5%, use - 26.3%. Hypothesis: People confuse the brand name with Virginia tobacco. This term is often used by sellers and craftsmen, so it is well known. People see something familiar. But the tobacco itself with a similar name, perhaps, has not even been tried. Let's see if CB sales help boost consumption of Original Virginia.
Move on. What brands of tobacco do people smoke more often than others? Black Burn is the absolute leader. Darkside and MustHave are slightly inferior to him. Other brands are catching up.
Ambiguous question about the "best" product. I'll explain right away. In this marketing research, questions were specifically asked without decoding. Each person could decide for himself what he invests in the concept of "best", based on his own considerations and parameters.
Logically, the "best" brands are the ones that smoke the most. Black Burn and Darkside are in the lead. MustHave is inferior in numbers to the leaders, as well as to a number of tobaccos such as Bonche, Satyr, Tangiers, Spectrum and Smoke Angels. It turns out that the part of the audience that actively smokes a certain tobacco does not consider it to be "the best" and makes a choice in favor of it for some other indicators (price, availability, etc.), and the part of the products that they just do not smoke for various reasons (expensive, not available everywhere), considers top ones. This is directly illustrated by the not very common and relatively expensive Bonche and Satyr. Tangiers - obviously no comment.
In the next question, it was necessary to identify associative links between various characteristics and brands in the minds of consumers in their personal understanding. The same characteristic is inherent in all brands, but to varying degrees.
I will not comment much - there is extensive material for self-study. I will only note a few points where you should look purposefully:
MustHave has high rates of "affordable", "convenient". The main assumption is why it is actively bought.
Black Burn has a high "most progressive" score. Is it because of Timati?;)
Duft has a high indicator of "a lot of new products" - it turns out marketing works
Element has a modest "a lot of new things" indicator - in fact, they have a lot of new things, however, apparently, people do not know about it, there is potential for promotion
俄罗斯最受欢迎的烟草品牌
最后一家进行研究的公司之一同意展示部分结果，这些结果是在俄罗斯人的水烟频道上获得的。总的来说，该研究致力于各种烟草品牌在吸烟人群中对水烟的普及，认可和知识。根据调查的目的，只有高、中、堡垒以上的烟草段参加了调查。这里没有提供茶，无烟草混合物，糊状物和其他吸烟替代品。共有176人参加了这项研究。其中，超过一半（52.8%）是与该行业没有专业关系的家庭吸烟者。半受访者预测，男性受众占84.1%。老化溶剂25-35年（63.6%）。
大多数情况下，接受调查的观众在家里抽水烟。 此外，这是绝大多数 - 84.7%对15.3%在机构吸烟的人。 其优势非常显著。 我只能假设，在25-35岁的时候，人们大多忙于全职工作，与年轻的观众相比，在机构里花费的时间通常更少。 但是，下班后或在周末与该国的朋友一起在家吸烟是那种与24/7工作完美结合的假期。
吸烟的频率通常很高：33%的人每天吸烟几次，30.7%-每周3-4次，22.7%的人每天一次。 近90%的受访者经常吸烟。 关于过去在家中和机构中的吸烟率，可以建立另一个假设：在2020年隔离之后，许多人转向远程工作。 因此，他们在家里工作和吸烟。 但这只是一个版本。 另外，再一次，频道的观众，虽然是“家”，但很先进。这也可以解释吸烟的频率。
基于受众的特点，可以理解，就烟草实力而言，超过一半的受访者更喜欢中间部分 - 65.9%，强力烟草排在第二位 - 26.7%，轻烟远不如竞争对手 - 7.4%。 另一个问题是，受访者所说的高强度和中等强度到底是什么意思？ 虽然修辞。
单一口味还是混合口味？ 他们抽更多的混合物。 但他们更经常购买单一口味。 这意味着他们在家里混合自己，显然是因为他们已经有了相关的吸烟经验，并且知道各种产品的特性。
在这里，我们得到了最有趣的问题 - 品牌知识的问题。 名单领导者（超过90%）：Darkside，Daily Hookah，MattPear，Duft，Severniy，Sebero，Spectrum，MustHave，Black Burn，Element，Satyr，Smoke Angels，NaШ和Tangers。 总的来说，我当然不会对领导人感到惊讶。 有可能不问。 丹吉尔的另一个假设。
从25-35岁主要年龄的观众大部分都认识丹吉尔的事实来看，我可以假设这些只是同一个“第一代”的成年吸烟者。
一般来说，所有呈现的品牌，加上或减，都保持在同一水平上，即使与领导者的差距也很小 - 观众很清楚
MustHave，Darkside和Black Burn的数字最高。 它们在品牌知名度和品牌使用率之间的差距也很小。
但是对于原始弗吉尼亚州 - 通常是一个出色的案例。 品牌知识 - 83.5%，使用 - 26.3%。 假设：人们将品牌名称与弗吉尼亚烟草混淆。 这个术语经常被卖家和工匠使用，因此众所周知。 人们看到一些熟悉的东西。 但具有类似名称的烟草本身，也许甚至没有尝试过。让我们看看CB销售是否有助于促进原始弗吉尼亚州的消费。
冘。 人们比其他人更频繁地吸食哪些品牌的烟草？ Black Burn是绝对的领导者。 Darkside和MustHave略逊于他。 其他品牌正在迎头赶上。
关于“最佳”产品的模棱两可的问题。 我会马上解释。 在这项营销研究中，问题被专门提出而没有解码。 每个人都可以根据自己的考虑和参数，自己决定他在“最佳”概念上投入了什么。
从逻辑上讲，“最好的”品牌是吸烟最多的品牌。 Black Burn和Darkside处于领先地位。 MustHave在数量上不如领导人，以及Bonche，Satyr，Tangiers，Spectrum和Smoke Angels等一些烟草。 事实证明，积极吸食某种烟草的观众部分并不认为它是“最好的”，而是出于其他一些指标（价格，可用性等）做出有利于它的选择，以及由于各种原因（昂贵，并非到处都可用）而不吸烟的产品部分， 考虑顶级。 这可以通过不太常见且相对昂贵的Bonche和Satyr直接说明。 丹吉尔 - 显然没有评论。
在下一个问题中，有必要在消费者的个人理解中识别各种特征和品牌之间的关联联系。 所有品牌都固有的相同特征，但程度不同。
我不会评论太多-有大量自学材料。 我只注意你应该有目的地看几点：
MustHave拥有“负担得起”，“方便”的高费率。 主要假设是为什么它被积极购买。
Black Burn的“最进步”得分很高。是因为提玛蒂吗？;)
Duft有一个很高的指标“很多新产品” - 事实证明营销工作
Element有一个适度的“很多新事物”指标 - 事实上，他们有很多新事物，但是，显然，人们不知道它，有推广的潜力
The most popular tobacco brands in Russia
One of the last companies who conducted research agreed to show part of the results that were obtained specifically on the channel of the Hookah for Russians. In general, the study was devoted to the topic of popularity, recognition and knowledge of various tobacco brands for hookah among smoking audience. Based on the purpose of the survey, only the tobacco segments of the high, middle fortress and the fortress above the average participated in it. Tea, no tobacco blend, Paste and other alternatives for smoking here are not presented. A total of 176 people took part in the research. Of these, more than half (52.8%) are home smokers who are not professionally related to the industry. By semi respondents, the predictable predominance of the male audience is 84.1%. Age solvent 25-35 years (63.6%).
Most often, the surveyed audience smokes a hookah at home. Moreover, this is the overwhelming majority - 84.7% against 15.3% who smoke in establishments. The advantage is more than significant. I can only assume that at the age of 25-35, people mostly busy at full part job and, compared to a younger audience, spend generally less time in institutions. But smoking at home after work or on weekends with friends in the country is the kind of vacation that is just optimally combined with 24/7 work.
The frequency of smoking is generally high: 33% smoke several times a day, 30.7% - 3-4 times a week, 22.7% - once a day. Almost 90% of the respondents smoke regularly. In relation to past smoking rates at home and in institutions, one more hypothesis can be built: after the 2020 quarantine, many people switched to working remotely. Therefore, they work and smoke at home. But this is just a version. In addition, again, the channel's audience, although "home", but very advanced. This may also explain the frequency of smoking.
Based on the characteristics of the audience, it is quite understandable that in terms of tobacco strength, more than half of the respondents preferred the middle segment - 65.9%, strong tobacco is in second place - 26.7%, and light tobacco is much inferior to competitors - 7.4%. Another question is what exactly do the respondents mean by high and medium strength? While rhetorical.
Mono flavors or mixes? They smoke more mixes. But they buy mono flavors more often. This means that they mix themselves at home, apparently because they already have relevant smoking experience and know the properties of various products.
And here we get to the most interesting - the question of knowledge of brands. List leaders (over 90%): Darkside, Daily Hookah, MattPear, Duft, Severniy, Sebero, Spectrum, MustHave, Black Burn, Element, Satyr, Smoke Angels, NaШ and Tangiers. In general, I'm certainly not surprised by the leaders. It was possible not to ask. A separate hypothesis for Tangiers.
Judging by the fact that the audience of the main age of 25-35 knows Tangiers for the most part, I can assume that these are just grown-up smokers of that same "first generation".
In general, all of the presented brands, plus or minus, keep on the same level and the gap even with the leaders is small - the audience is well aware
MustHave, Darkside and Black Burn have the highest numbers. They also have minimal gaps between brand awareness and brand usage.
But with Original virginia - generally a brilliant case. Brand knowledge - 83.5%, use - 26.3%. Hypothesis: People confuse the brand name with Virginia tobacco. This term is often used by sellers and craftsmen, so it is well known. People see something familiar. But the tobacco itself with a similar name, perhaps, has not even been tried. Let's see if CB sales help boost consumption of Original Virginia.
Move on. What brands of tobacco do people smoke more often than others? Black Burn is the absolute leader. Darkside and MustHave are slightly inferior to him. Other brands are catching up.
Ambiguous question about the "best" product. I'll explain right away. In this marketing research, questions were specifically asked without decoding. Each person could decide for himself what he invests in the concept of "best", based on his own considerations and parameters.
Logically, the "best" brands are the ones that smoke the most. Black Burn and Darkside are in the lead. MustHave is inferior in numbers to the leaders, as well as to a number of tobaccos such as Bonche, Satyr, Tangiers, Spectrum and Smoke Angels. It turns out that the part of the audience that actively smokes a certain tobacco does not consider it to be "the best" and makes a choice in favor of it for some other indicators (price, availability, etc.), and the part of the products that they just do not smoke for various reasons (expensive, not available everywhere), considers top ones. This is directly illustrated by the not very common and relatively expensive Bonche and Satyr. Tangiers - obviously no comment.
In the next question, it was necessary to identify associative links between various characteristics and brands in the minds of consumers in their personal understanding. The same characteristic is inherent in all brands, but to varying degrees.
I will not comment much - there is extensive material for self-study. I will only note a few points where you should look purposefully:
MustHave has high rates of "affordable", "convenient". The main assumption is why it is actively bought.
Black Burn has a high "most progressive" score. Is it because of Timati?;)
Duft has a high indicator of "a lot of new products" - it turns out marketing works
Element has a modest "a lot of new things" indicator - in fact, they have a lot of new things, however, apparently, people do not know about it, there is potential for promotion
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